McLaren joins the branding race with new recruit

brandspeak_img_allert.jpgMcLaren is always chasing after Ferrari. They’ve chased after them on the track for decades, and sometimes they catch up. They’ve chased them on the road, trouncing the F40 with the McLaren F1 supercar, but missing the mark somewhat with the SLR. But in the modern era where racing is only half of competition, McLaren is after Maranello on another front: branding. Continue reading McLaren joins the branding race with new recruit

Photo Rendering: 2010 BMW 5-Series

2010_bmw_5_series01.jpgWe were wondering why BMW made such minimal changes to the new facelifted 2008 5-Series they just released, but it seems it was because BMW is planning a total overhaul for the 2010 BMW 5-Series. For some reason we don’t see much 5-Series here but if this is what the 2010 5-Series will look like, we have nothing to complain about. From the picture it seems to be a mixture of the BMW 3-Series coupe front facia and the back of the BMW 7-Series. Continue reading Photo Rendering: 2010 BMW 5-Series

Audi not building the TT Shooting Brake

audi_shoot_brake_tested_5.jpgWe are very depressed after hearing this, in an interview with Dutch auto magazine AutoVisie, Ulrich Hackenberg, Audi’s concept car director, said that Audi will not be building the beautiful TT Shooting Brake since it will only negatively impact the sales of the coupe and would not add many new customers. The car was originally shown at the Tokyo Auto Show in 2005 to hint at the next design of the TT. Continue reading Audi not building the TT Shooting Brake

Volkswagen Unveils 2008 Jetta TDI Bluetec Diesel in the US

volkswagen_jetta_cleanest_t.jpgVolkswagen today unveiled the new 2008 Volkswagen Jetta TDI at the DC Auto Show. The new 2008 Volkswagen Jetta TDI has the new 2.0 liter four-cylinder BLUETEC diesel engine that was announced in the beginning of this month. The 2.0 liter Common Rail diesel engine, used in a Jetta, uses a nitrogen oxide reservoir catalytic converter to reduce the levels of nitrogen oxide. Continue reading Volkswagen Unveils 2008 Jetta TDI Bluetec Diesel in the US

Does a Mercedes REALLY last three times longer than a BMW?

img_2470.jpgI have been a travelling fool for the last few weeks with the Detroit Auto Show, Mercedes C-Class intro in Stuttgart and the Kia Rondo drive this week in Phoenix. And the schedule is not going to get any easier over the next few months…  On my trip to Stuttgart, I heard what could be one of the biggest ‘Disses’ ever when (I won’t reveal their identity or what company they work for) threw a real backhanded slap at BMW. Continue reading Does a Mercedes REALLY last three times longer than a BMW?

VW Eos flubbs USA Today review by not starting

eos_02_lr.jpgUSA Today’s James Healey really liked the new VW Eos. “… boy, was the car nice when it wasn’t broken.” Uh oh. Broken? In technical terms, giving a non-working car to the nation’s highest-circulation newspaper is offically called a “whoopsie.” Healey loved how the Eos looked, drove and operated until he stopped for gas. After filling up, the gorgeous hardtop convertible showed signs of electrical problems by refusing to start. Not Good. Continue reading VW Eos flubbs USA Today review by not starting

Toyota Tundra beats Chevy Silverado in Edmunds comparo

06comparo.jpgThis is what we’re truly all waiting for – someone to get their hands on the best-of-the-best pickups for 2007 and stage a knock down, drag out comparison test with the new 2007 Toyota Tundra. Well, Edmunds has come closest by being the first to compare the new Tundra with a 2007 Chevy Silverado and an ’07 Nissan Titan. While we really want to see a Tundra vs. Silverado vs. F-150 vs. Ram match, we’ll take what we can get.
Much to our surprise after seeing the Tundra in person at the Detroit Auto Show, Edmunds chose it as the winner of its half-ton comparison test by a slim margin over the Silverado. Continue reading Toyota Tundra beats Chevy Silverado in Edmunds comparo

Carma Sutra: Learn to love in your Lamborghini

carmasutra.jpgRemember back in November we brought you a story of a naughty teenager, his teacher and his teacher’s husband’s 911? We expressed great skepticism about their ability to have sex in such a small car. Even when some readers claimed to have accomplished the feat themselves, we didn’t believe. But now for those of us with too little imagination, bodies that no longer move in those ways, and fear of having photos turn up on the Internets, there is an instruction manual for car lovers who want to love in their cars. Continue reading Carma Sutra: Learn to love in your Lamborghini