McLaren is always chasing after Ferrari. They’ve chased after them on the track for decades, and sometimes they catch up. They’ve chased them on the road, trouncing the F40 with the McLaren F1 supercar, but missing the mark somewhat with the SLR. But in the modern era where racing is only half of competition, McLaren is after Maranello on another front: branding. Continue reading McLaren joins the branding race with new recruit