While we have nothing but love for the C30, apparently there has been a love it or hate it reaction to the car at recent auto shows. Volvo has come up with an interesting new ad campaign to harness the polarized reactions to promote its new premium hatchback. Using the tag line, “That’s one opinion. What’s yours?,” Volvo is breaking the 4th wall in its new commercials and asking people what they think of the C30’s styling. And the company isn’t cherry-picking the results, either. Apparently, it’s OK for some people to dislike the car. Continue reading Volvo: So tell us what you REALLY think about our new C30
Categories:Volvo