Major Mazda Expanding model range, not ad budget

mazda.jpgMazda blew it big time 15 years ago when it tried to cram its dealerships full of flashy new models without the marketing muscle to back them up. The brand has been paying the price ever since. So is Mazda on the brink of repeating that mistake in 2007? Not if David Klan can help it. The new director of marketing operations for Mazda Motor Corp.’s North American sales arm faces a tough challenge in 2007. But Klan says he is not worried about Mazda losing its zoom-zoom mojo. Continue reading Major Mazda Expanding model range, not ad budget