
Since the publication of "The End of Nature" in 1987, Bill McKibben
  has been a premier mind in environmentalism. Bill’s most recent book, Deep Economy,
  helped me re-think the world in powerful ways, by asking one simple question,
  "What is the relationship between ‘more’ and ‘better.’" Bill came
  up with some pretty exciting answers, and they form the basis of what he calls
  the Deep Economy.
EcoGeek: What is the
  Deep Economy, and why do we need it? 
Bill Mckibben: We need an economy
  that asks questions other than "how can I make it bigger?" the two
  key additional questions: "how can the economy make us more satisfied with
  our lives?" and, in an age of ecological peril, "how can the economy
  assure some durability for our communities?"
 
EG: What scares your
  pants off?  
BM: Well, I wrote the first book
  about global warming, way back in 1989, and it was called The End of Nature.
  That was scary enough for one lifetime — now i’m hard to rattle.
EG: What roll does the
  internet play in the Deep Economy? 
 BM: Crucial. It allows people
  to live in tight, close, more economically self-sufficient communities without
  being stifled–there’s always a window open to the wider world. Earlier this
  year I helped organize the largest grassroots environmental protest since Earth
  Day 1970. But isntead of a march on Washington, we had 1,400 marches across
  the country. (see stepitup07.org). there’s no way we could have organized it
  without the net, nor linked it together afterwards to be more than the sum of
  its parts.
																	
What’s a heklucht?  The designers at 







