Dealers want Nitro’s features showcased

nitro.jpgDodge dealers love the new Nitro SUV’s looks and price. But many complain about the edgy Nitro ads created by the agency BBDO. One TV ad shows a Nitro jump-starting another car. The Nitro driver guns his engine, and the other car blows sky-high. Another ad shows a Nitro falling through the center of the earth and through hell to emerge on a street in an Asian country.  Arresting as they are, the ads don’t say anything about the Nitro’s features. Therein lies the dealers’ beef. Continue reading Dealers want Nitro’s features showcased