Just last year marketing agencies were bemoaning the advent of the TiVo and similar digital video recorders (DVRs) that allow viewers to fast forward through commercials. A few of the smarter marketing folks, however, are embracing it. San Francisco-based Venables Bell & Partners was hired by Audi at the end of 2006 and the first campaign produced by the ad house has already hit the airwaves. Two of the ads, named 0.2 Seconds and Moment, feature 0.2 seconds worth of images flashed on the screen in a rapid fashion. Continue reading Audi’s batch of DVR-friendly commercials