With the MKR concept, Lincoln revisits a proud heritage, hints at its design future and kicks off what could be a final effort to survive in the increasingly tough luxury market. Ford Motor Co. is counting on North American styling chief Peter Horbury to right Lincoln’s sinking ship with a new design theme. And the MKR, which debuts next week at the Detroit auto show, showcases that new direction. Some touches, such as the glass roof, aren’t practical and seek to generate excitement for a brand in desperate need of a makeover. But many key decisions — such as the platform, suspension and engine — were made with a business case in mind, a sign Ford Motor knows it needs to move fast. Continue reading Lincoln’s MKR concept gives thought to business case