Hot Laps at Miller: The ALMS Vitesse Program

The American Le Mans Series introduced a new program for the 2007 racing season which they have aptly labled “Vitesse”. Vitesse is a French word meaning “the speed at which something happens…” and the goal of the Vitesse program is to …

World Premiere of the TT clubsport quattro

200,000 visitors and 50,000 vehicles anticipated Brand meet for Audi and VW fans The 26th Worthersee Tour from 16 to 20 May 2007 will celebrate two firsts this year. AUDI AG will be represented for the first time as a manufacturer at the …

PRIMER 2007 – Hosted by Yarrowsport

What a difference a year makes. Last year we baked in nearly record temperatures at Yarrowsport in Providence, RI while attending the PRIMER. This year it was cold, overcast and windy. Fortunately, the less than optimal weather conditions …

Full Schedule: Audi tv Goes on the Air

Brand TV channel brings traditional TV and internet together 24 hour schedule with own programming Culture, sport, lifestyle and technology topics at www.audi.com/tv Audi has started its own internet TV channel. With immediate effect, Audi …

Audi’s batch of DVR-friendly commercials

audi-tt.jpgJust last year marketing agencies were bemoaning the advent of the TiVo and similar digital video recorders (DVRs) that allow viewers to fast forward through commercials. A few of the smarter marketing folks, however, are embracing it. San Francisco-based Venables Bell & Partners was hired by Audi at the end of 2006 and the first campaign produced by the ad house has already hit the airwaves. Two of the ads, named 0.2 Seconds and Moment, feature 0.2 seconds worth of images flashed on the screen in a rapid fashion. Continue reading Audi’s batch of DVR-friendly commercials

Reader’s Rides: papaya Q7’s 2007 Q7 4.2 Premium S-line

audi-q7.jpgNext up in the continuing AudiWorld “Reader’s Rides” feature is something you don’t see everyday – if ever. This Papaya Orange Q7 proves that special order colors are only a matter of money and patience. As a reminder to readers, we are always looking for Audis that include either very clean and well-done mods or extremely unique enhancements. Continue reading Reader’s Rides: papaya Q7’s 2007 Q7 4.2 Premium S-line

Audi A6L as a mobile film theatre

Audi will be unveiling an innovative entertainment system for rear-seat passengers in the A6L at the Shanghai Auto Show (20 – 27 April 2007). Two 10.2-inch monitors are fitted on the backs of the front seats. The DVD player integrated in the centre armrest also includes connections for a games console, iPod and digital camera. Together with the TV tuner, the system transforms the luxury-class saloon into a mobile film theatre. Sound can be relayed via either the on-board speakers or headphones. Continue reading Audi A6L as a mobile film theatre