In Europe, Volkswagen just unveiled three new “Tour” editions. The package, done in partnership with the travel agency, TUI, is available on the Golf, Golf Plus, and Polo. The program is straightforward: purchase any of the VW Tour models and you get one free day on TUI vacation packages of 7+ days (no flight) or 14+ days (including flights). To qualify for the deal, the reservations need to be made between Nov 1, ’06 and March 31 ’07.
The cars each get a “Tour” graphic with the TUI smiley logo on the C-pillar, available Olympia blue pearlescent finish (nice), and a specific equipment group that includes upgraded wheels, A/C, a good audio system, the ParkPilot parking assist system, and cruise control (depending on engine selection).
Inside, the Tour editions receive interior trim kits, “popcorn”-look seat inserts, and leather coverings for the wheel and handbrake. There’s an optional winter package that adds seat heaters, heated washer jets, foglamps, and a winter wheel/tire package that features steel wheels and hubcaps to go with the included seasonal rubber.
To sum it up, VW offers the free day’s vacation as an incentive, and then trims the car to make the road trip there all the more enjoyable. Better or worse idea than a free guitar?
Polo Tour
Golf Plus Tour
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Golf TourÂ
 PRESS RELEASE:
Come on Tour with us – new special edition models for Volkswagen Polo, Golf and Golf Plus
On tour with the Tour – a free day’s holiday thanks to the new TUI co-operation
Wolfsburg, 11 October 2006 – Volkswagen is bettering its previous offer. The popular special edition Goal models for the Polo, Golf and Golf Plus have an attractive successor – the Tour. The fully equipped all-rounder is a cut above its prematurely sold-out predecessor and once again offers a price advantage of up to Ђ1,093 for the Polo and Ђ1,055 for the Golf. And to really enjoy the new car, a free day’s holiday from the travel agents TUI is also thrown in.
The Tour – the complete all-rounder
The package, which has been developed for the new special edition model, is very well balanced and is perfectly in tune with customer demands: big 16″ wheels for the Golf and Golf Plus, 15″ wheels for the Polo, air conditioning, high-quality radio system, cruise control (for models 47 kW and up), multi-function display, ParkPilot and many other extras are included. Furthermore, the Polo, Golf and Golf Plus come with ESP as standard, setting the standards in safety for compact cars.
The design too is immediately striking. Special Tour lettering with the TUI Smiley logo on the rear side panels, seat centre strips with the “popcorn” pattern, decorative trims for instrument panels (Golf), centre console and doors, leather for the steering wheel and hand brake as well as blue decorative stitching make this special edition model a real eye-catcher. All three models are available in the new Olympia-blue pearlescent colour.
And as if you could wish for anything more, prices for special equipment for the Tour models are also reduced.
All special edition Tour models may be ordered now. Volkswagen’s usual wide range of diesel and petrol engines is available for all three models and DSG is available for the Golf. The Polo Tour is available from Ђ13,225, the price for the Golf starts at Ђ17,250 and the Golf Plus starts at Ђ18,725.
The “Winter Season” package – safely through the winter
It is important that a car is prepared for adverse road conditions, especially in winter. For this reason, Volkswagen has developed an attractive optional winter package which includes winter tyres with corresponding steel rims and hubcaps, heated front seats, fog lights, automatically heated front washer jets and headlight washer system. The package costs Ђ495 for the Golf Tour and Golf Plus Tour and offers a customer saving of Ђ300. For the Polo Tour, the package costs Ђ595 with a customer saving of Ђ343.
A free day’s holiday – Co-operation of Volkswagen and TUI
Upon purchasing a special edition Tour model, customers receive a voucher for a free day’s holiday. Whether it be a holiday in the Robinson Club or hiking in Austria, the voucher is redeemable against holidays offered by TUI travel agents and applies to all full-paying party members booking a trip of 7 nights or more without flights, or for package holidays of 14 days or more including flights. The voucher can be redeemed against all new bookings between 1st November 2006 and 31st March 2008.
Finance made easy – the excellent “Volkswagen peace of mind” package from ADAC returns as the “All inclusive package”
The “peace of mind package” which was successfully started in July for the special edition Goal models will run for the Golf and Golf Plus Tour models as well as the Touran (not available as a Tour model) and will be known as the “All inclusive package”. It includes an extended four year warrantee, fully comprehensive insurance cover as well as free maintenance and inspection for four years and credit redemption agreement, even in case of unemployment and all this for 0.9% APR.
The Goal was a real hit – a review
Volkswagen brought out the special edition Goal models for the Polo, Golf, Golf Plus and Touran right on time for the FIFA world cup. Just like the football team, this special edition model was a sensational success. All expectations were surpassed with over 100,000 vehicles sold by the beginning of September. By mid-September all vehicles through to end of production were sold out. The rate of installation in several months was more than 50% for the Golf and even 78% for the Golf Plus. This is evidence that the packages were just what the customer wanted.