Chevrolet Beat Concept

Injo Kim was inspired by everyday heroes when he led the team that designed the Chevrolet Beat concept, which debuts today at the New York Auto Show.

“Every morning when you wake up, you yearn to be a hero that day,” said Kim, assistant manager of the minicar exterior design team at GM’s Design Center in Inchon, South Korea. And in Kim’s mind, that hero is driving the Beat, Chevrolet’s concept interpretation of a micro import tuner that’s “simple, free and casual, with a strong heart.” Continue reading Chevrolet Beat Concept