Toyota crowned Marketer of the Year

toyota-logo.jpgToyota has just been named Advertising Age’s 2006 Marketer of the Year. Citing an appealing lineup of vehicle designs, advertising campaigns and promotional strategies that have made it a hit with American consumers, Advertising Age warns Detroit to keep an eye on its rearview mirrors. We would say to watch your side windows at this point. Toyota’s sales have continued to rise without the need for incentives and they even helped pull the entire industry out of a sales decline with additional help from Lexus and Scion. Strong product is only part of the equation, however. Even with great products, the wrong image can kill you. Continue reading Toyota crowned Marketer of the Year