Injo Kim was inspired by everyday heroes when he led the team that designed the Chevrolet Beat concept, which debuts today at the New York Auto Show.
â€œEvery morning when you wake up, you yearn to be a hero that day,â€ said Kim, assistant manager of the minicar exterior design team at GMâ€™s Design Center in Inchon, South Korea. And in Kimâ€™s mind, that hero is driving the Beat, Chevroletâ€™s concept interpretation of a micro import tuner thatâ€™s â€œsimple, free and casual, with a strong heart.â€
The Chevrolet Beat is a front-wheel-drive, three-door hatchback wrapped in a bright Vertigo Green exterior finish that exudes energy and extends into the interior. The overall mood of the exterior and interior design is that of a high-performance, high-tech micro tuner car, with fascias, rocker panels, lamps and wheels enhanced for personalization, a strong trend among buyers in this market.
The Chevrolet Beat exterior lines convey speed, with a fast, dramatic, sloping rake from the top of the rear spoiler down to the hood, and elongated front LED headlamps that seem to extend from the base of the twin-port grille to the A-pillar. Integrated door handles set flush within the B-pillar give the doors a clean, uncluttered look. Big, bold, 17-inch wheels are pushed to the corners, and brake calipers in matching Vertigo Green provide a dash of drama at the wheels. The rear fascia carries Chevroletâ€™s trademark twin taillamps; these LED lamps are set vertically, extending just under the rear glass.
The high energy continues inside the Tachyon Black/Titanium interior with a wraparound dash in Vertigo Green, and a dashboard that features color-coordinated fabric. The green is further pulled through with contrasting stitching on the fabric and mesh seats. The black headliner features fiber-optic lights that create a â€œstarâ€ effect.
Young buyers expect technology, and the Chevrolet Beat delivers, with a center stack that has a pop-up feature. When pushed up, the door reveals a navigation system and when pushed down it reveals a useful center storage compartment. The premium Alpine sound system features six speakers and a trunk-mounted subwoofer.
â€œThe sound system and the pop-up juke box will always make you the life of the party,â€ said Sungtae Baek, interior designer for the Chevrolet Beat.
Keeping the Chevrolet Beat on the move is a 1.2-liter turbocharged gas engine mated to an automatic transmission.