25 years ago, Mercedes-Benz introduced the Model 190 and laid the foundations for what has become the bestselling model series in the history of the brand: the C-Class. To date around six million Mercedes C-Class Saloons, Estates and Sports CoupÃ©s have been delivered to customers. On March 31, 2007 the fourth generation of this bestselling Mercedes will appear in the showrooms of company-owned Mercedes sales outlets and dealerships throughout Europe to continue this success story. Around 60,000 orders have already been received for the Saloon.
At the beginning of the 1980s, the news that Mercedes-Benz was working on a new model series below the E-Class was a sensation, and gave rise to a great deal of speculation. Seldom before had the press reported so often and so exhaustively about a secret prototype as about the “compact” Mercedes-Benz, which soon became world-famous as the “Baby Benz” even before its launch.
The new car was the culmination of many years of deliberation for the Stuttgart brand. The compact Saloon met the wishes of car buyers, while offering Mercedes-Benz the opportunity to establish itself in a new market segment and gain additional customers. Moreover, there were increasing calls for more economical cars, and with the Model 190 Mercedes-Benz was able to demonstrate that its typically high standards of safety and comfort could also be realised in a more compact and economical model.
Accordingly the requirements confronting the development engineers were very stringent, as they needed to reconcile fuel consumption related criteria such as a low weight and good aerodynamics with Mercedes standards of occupant safety, handling stability, comfort and quality. The aim was to develop a true Mercedes-Benz which was 30 centimetres shorter, ten centimetres narrower and 280 kilograms lighter than the Mercedes medium range at the time (W 123), and which would consume an average of only 8.5 litres of fuel per 100 kilometres. The engineers were able to achieve their goal with the help of the latest development and calculation tools, as well as the use of newly developed lightweight materials. Accordingly the Mercedes-Benz 190 also became a technological trendsetter in automobile engineering.
Trailblazer for future-oriented technology and a new design idiom
The Saloon was well ahead of its time, with a safety concept that reflected the results of accident research and already took offset frontal collisions into account. Neither was any other car in this class able to offer an anti-lock braking system, bent tensioners and an airbag, which were available as optional equipment, in the early 1980s. The still unrivalled multi-link independent rear suspension celebrated its world debut in the Mercedes-Benz 190, as did the first high-strength steel alloys which combine minimal weight with maximum strength.
Mercedes-Benz also broke new ground with the Model 190 where design was concerned. The angular, trapezoid form of the bodyshell and unusually high rear end ensured plenty of attention. Mercedes-Benz later transferred these basic lines to other model series â€“ making the “Baby Benz” the pioneer of a new design idiom which characterised saloons bearing the Mercedes star until the early 1990s.
The design concept also reflected the latest technical findings, for the high, tucked-in rear end enabled the engineers to lower the air resistance of the bodyshell considerably. The resulting drag coefficient of 0.33 was 25 percent below the average for all passenger cars at the time.
In this way intelligent lightweight construction and exemplary aerodynamics provided two important prerequisites for a favourable fuel consumption. The Mercedes-Benz 190 with the 66 kW/90 hp four-cylinder carburettor engine had a Euromix petrol consumption of 8.5 litres per 100 kilometres, while the 190 E (90 kW/122 hp) with the first mechanically/electronically controlled fuel injection system was able to cover 100m kilometres on just 8.3 litres of petrol. In autumn 1983 Mercedes-Benz rounded off the engine range with a newly developed diesel unit. The 190 D (53 kW/72 hp) was happy with 6.6 litres of fuel per 100 kilometres.
More than two decades later, there are still more than 23,000 examples of the “Baby Benz” on the roads
Many drivers still benefit from the technical perfection and high quality of this Mercedes Saloon to this day. Around 230,000 examples of the Mercedes-Benz 190 are still registered in Germany, and 23,290 that were first registered between 1983 and 1985 are still on the active list at the Federal Motor Transport Authority (KBA). This represents no less than around eight percent of the 190s first registered in that period. According to the KBA, only between 251 and 10,383 examples of other, comparable saloons registered from 1983 to 1985 are still on the active list.
Around 60,000 advance orders for the new C-Class
Like the Mercedes-Benz 190 introduced 25 years ago, the new C-Class sets new trends in design and technology. No other car in this vehicle class is able to offer Mercedes safety innovations such as the preventive occupant protection system PRE-SAFEÂ® and the Intelligent Light System. The new C-Class also asserts its leading position in this market segment with the ADAPTIVE BRAKE system and the situation-related shock absorber control system of the AGILITY CONTROL package. There is a choice of four and six-cylinder engines generating up to 13 percent more output than before, while consuming up to six percent less fuel. Apart from the S-Class, the new C-Class is the only car worldwide to possess an official environmental certificate which confirms the environmentally compatible development of this Mercedes model.
Two weeks before the official market launch, around 60,000 male and female drivers in western Europe alone have already decided in favour of the new C-Class Saloon and placed an order.
Ambassador for a new Mercedes design idiom
A look back at 25 years of the C-Class also reveals parallels between the two Saloons in styling terms. Both represent something new for their time, and both have set design trends. Just as the trapezoid, “cut diamond” design of the Mercedes-Benz 190 paved the way for a future Mercedes design idiom in its time, the new C-Class is also an ambassador for a new design style. The emphasis here is on purity of form, with the designers following the rules of modern purism and reinterpreting them in a modern context. Owing to an interplay between tightly drawn lines and large, tranquil surfaces, the design expresses unruffled calm and power, and symbolises the technical superiority of cars bearing the Mercedes star.
Mercedes-Benz first realised this new design idiom in the S-Class in 2005. The C-Class is yet another representative of these design lines, and therefore follows in the footsteps of the luxury models in the S and CL-Class â€“ not as a copy, but as an individual and autonomous interpretation.
25 years ago, the Model 190 also marked a new styling departure with a redesign of the tradition-laden Mercedes radiator grille, which was no longer mounted but rather flush-fitted into the front end. In the new C-Class the radiator grille is likewise an important design feature with a high symbolic effect. This is because for the first time in a Saloon, Mercedes-Benz has used the radiator grille to position certain attributes even more unmistakably. With their three-dimensionally contoured radiator grille, the CLASSIC and ELEGANCE lines intentionally echo certain striking features of the S-Class to symbolise attributes such as solidity, power and luxury. In the AVANTGARDE line, the designers have opted for a visually even more striking radiator grille with wide louvres and a large, centrally located Mercedes star. This typical feature of the sporty Mercedes models underlines the dynamic, agile character of this model.
Mercedes classics with a 150 percent value increase in just a few years
Long-term quality in both design and technology is the major reason for the high value retention of Mercedes passenger cars. They achieve the highest resale prices in almost all age and vehicle categories, and have therefore gained an enviable reputation as “value retainers”.
The Model 190 shows that a 25 year-old Mercedes-Benz does not look “old”, but still cuts a good figure on the road. This timeless appeal is common to all Mercedes models, and is accompanied by a degree of technical reliability. Both attributes are essential for “value retainers” to become automotive classics – and for the purchase of a Mercedes-Benz to be a long-term investment with high potential returns.
Accordingly Mercedes-Benz is also the leading brand in the classic car market. Many of the models bearing the star on their bonnet are highly desirable collectorsâ€™ items whose value increases from year to year. The roadsters, convertibles and coupÃ©s of the 1950s and 60s are particularly sought-after, above all the legendary 300 SL “Gullwing” and the 300 SL Roadster. Their value increased by up to 150 percent between 1998 and 2006, and a Gullwing CoupÃ© for which collectors paid around 205,000 Euro in 1998 is now worth well over 510,000 Euro. In 1998 the 300 SL Roadster had a price tag of around 153,000 Euro â€“ but today this dream car achieves prices of 385,000 Euro or more.
The specialists at the Mercedes-Benz Classic Center consider a model from the first C-Class generation to be among the classics of the future: the Mercedes-Benz 190 E 2.3 16 or 190 E 2.5 16. Only 25,200 examples of this sporty Saloon with a 16-valve engine were produced, and this alone makes it a rarity with a high potential return.