GM needs HUMMERS

hummer_h3t.jpgActually, Hummer needs more Hummers. That’s the news coming out of GM today as Bob Lutz told reporters at the opening of a Hummer dealership in Paris (we hope the dealership is well fortified, and Lutz is prepared to take a pie in the face). As for any particulars on what new Hummer models we may see, good ole’ Bob as the usual non-committal statements, like a truck would be an ‘option’ or a Wrangler competitor is being ‘considered.’ Furthermore, the number of new models that may be needed seems to hover around two or three.

hummer_h3t.jpg

With the production of the civilian HMMWV, the H1, kaput, GM has an opportunity to remake the Hummer dealership into an off-road enthusiast destination, and maybe lose some of its negative image as a symbol of ‘American excess.’ With the sales of the smaller H3 leading its range, we bet any new Hummers model lines will be developed off smaller platforms. This would be a necessity, especially in the case of a possible Jeep Wrangler competitor. It is interesting though, to see how Hummer may transform from this H1-only brand to one that no longer markets what was originally its namesake. [CNNMoney]