Domino’s tries ZAPping pizzas to customers

xebradom_450.jpgDomino’s Pizza (The Official Pizza of NASCAR, btw) delivers piles of pizzas every day and probably burns several gallons of fuel, or at least pays their drivers to burn it. So going electric probably sounds pretty good to both the bean counters and the environmentalists. The Electric Vehicle Company also saw a publicity opportunity in Domino’s and provided the pizza-maker with one of its Xebra all-electric, plug-in models to try out in Las Vegas.

“Today it is not uncommon to have your Domino’s pizza delivered by bicycle, scooter or car around the world,” said Jim Stansik, Domino’s executive vice president of Franchise Development. “Looking toward tomorrow, Domino’s is committed to also being a responsible consumer of our planet’s natural resources by testing the feasibility of using electric vehicles in our stores.”

And you gotta admit that the red, white and blue color scheme looks much better than lighted plastic signs strapped to the tops of assorted used cars in various states of disrepair. Can’t wait to see the Domino’s Xebra competing at Daytona.

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World’s Largest Pizza Delivery Company Begins Test of All-Electric Delivery Vehicle

LAS VEGAS, Nevada (May 8, 2007) – As part of the company’s Worldwide Rally in Las Vegas this week, Domino’s Pizza tested delivering its pizzas using ZAP (OTC BB: ZAAP) all-electric vehicles supplied to them by The Electric Vehicle Company. As the pizza delivery experts, the electric vehicle deliveries reinforce Domino’s desire to bring cost-saving, environmentally friendly delivery options to its stores around the world.
On Sunday, Domino’s made actual pizza deliveries around the Las Vegas area in the ZAP electric vehicles.

“Today it is not uncommon to have your Domino’s pizza delivered by bicycle, scooter or car around the world,” said Jim Stansik, Domino’s executive vice president of Franchise Development. “Looking toward tomorrow, Domino’s is committed to also being a responsible consumer of our planet’s natural resources by testing the feasibility of using electric vehicles in our stores.”

The Electric Vehicle Company (EVC) of Chicago is making its all-electric vehicles available to consumer product companies for use as an environmentally friendly and cost-efficient option for conducting deliveries, mobile advertising and event marketing programs.

It’s ZAP (Zero Air Pollution) line of XEBRA cars, pickup trucks, ATVs and scooters are perfect for driving around cities and at special events – even indoors – with worrying about harming the environment. Their unique styling will definitely catch consumers’ eyes and can be easily wrapped with signage.

“Mobile event marketing and advertising with an electric ZAP vehicle not only allows a company to send a message about its product in a unique and cost-effective way, but also delivers a message that the company cares about the environment,” says EVC president Larry Spatz.

The ZAP XEBRA is the only federally declared, street-legal, 100 percent electric car that plugs into any 110-volt outlet – the same outlet that is found in and outside every home, garage and office. The XEBRA is considered by ZAP as a ‘city-car,’ an all-electric design for city-speed driving up to 40 MPH. The XEBRA comes in a 4-door sedan or pickup truck with a convertible dump/flat bed. It plugs into a 110-volt outlet for a full charge in up to six hours and a 50 percent charge in up to 1.5 hours. Range varies up to 40 miles per charge depending on charging, speed, driving conditions and other factors. Fueling is estimated to cost 1-3 centers per mile while maintenance costs one-third that of gas due to the reduction of moving parts, less wear and replacements.

“Rising energy costs have become a major concern when budgeting for mobile advertising and event marketing programs,” added Bob Kopach, EVC vice president of sales and marketing. “At $3 per gallon gas and higher, driving an all-electric ZAP XEBRA makes a lot of financial sense.”

Details about The Electric Vehicle Company and ZAP vehicles can be found at http://www.planetevc.com.

About ZAP

ZAP has been a leader in advanced transportation technologies since 1994, delivering over 90,000 vehicles to consumers in more than 75 countries. At the forefront of fuel-efficient transportation with new technologies including energy efficient gas systems, hydrogen, electric, fuel cell, ethanol, hybrid and other innovative power systems, ZAP is developing a high-performance crossover SUV electric car concept called ZAP-X engineered by Lotus Engineering. The Company recently launched a new portable energy technology that manages power for mobile electronics from cell phones to laptops. For product, dealer and investor information, visit http://www.zapworld.com.

About Domino’s Pizza®

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily franchised system, Domino’s operates a network of 8,394 franchise and Company-owned stores in the United States and more than 55 countries. The Domino’s Pizza® brand, named a Megabrand by Advertising Age magazine, had approximately $5.1 billion in global retail sales in 2006, comprised of $3.2 billion domestically and nearly $1.9 billion internationally. During the first quarter of 2007, the Domino’s Pizza® brand had global retails sales of $1.2 billion, comprised of nearly $770 million domestically and approximately $471 million internationally. Domino’s Pizza was named the “Chain of the Year” by Pizza Today magazine, the leading publication of the pizza industry and is the “Official Pizza of NASCAR®.” More information on the Company, in English and Spanish, can be found on the web at http://www.dominos.com.

Forward-looking statements in this release are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company’s products, increased levels of competition for the Company, new products and technological changes, the Company’s dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company’s periodic reports filed with the Securities and Exchange Commission.